The Video Whisperer

Background and approach

The Video Whisperer / Joe Caneen = trained in standard cinematographic composition, lighting and editing.

Emphasis is on standard application of classic cinematography technology to produce memorable videos that carry the client’s intended message and produce the client’s intended result with emotional impact. By classic is meant tried and true, timeless techniques with no reliance on modern electronic gimmicks even though video camera and digital tape are used.

While modern technology can be expertly used to forward the message of any art form, you'll know it is art when it does not call attention to itself "as a technique". Rather, you will find yourself immersed in the emotion and message of the piece. When you find yourself distracted by bizarre senseless camera angles, tilts and zooms, you're looking at a cameraman or director saying "look at me". And that is not art. It is also dated (not timeless or classic) and so passes quickly onto the rubbish heap of history.

Videographer / cameraman / director Joe Caneen is categoric about his video philosophy:

My style is resolutely 'back to basics' with the aim of forwarding the intended message with emotional impact. If the technique involved immerses the audience in the intended story line or message; if it sells the prospective user or customer, then it's a good technique. As soon as technique calls attention to itself the message is weakened.

And finally when it comes to filming and editing a corporate documentary video or a tribute video, again it's all about what you want to communicate to your audience. I work together with my clients as a team to achieve a professional video production that really 'talks visually and emotionally', the sort of memorable piece that people will want to watch over and over again"

The Video Whisperer doesn't offer 'packages'.

These popular "Platinum, Gold, Silver and Platinum" packages are too often a list of limitations. Who wouldn't really want the "Platinum" package, but for financial necessities may be forced to buy the Bronze? Who ever strives for a Bronze when Gold is in the offing? My approach is to find out what is really needed and wanted and to provide more than was ever expected within the available budget.

The Video Whisperer is based both in the UK's East Midlands and the US. The UK base is flexible, the USA base being located just outside of Missoula, Montana. We're happy to make videos for clients anywhere in Europe, the UK, Canada and Northwest America (Washington, Idaho, California, Utah, South Dakota, North Dakota, Colorado and Wyoming), or for that matter anywhere else in the world.

Video equipment

• Canon XHA1  HD Canon video camera
• Pro lighting kit
• Wireless audio (also lapel mike)
• Final Cut video editing software

A few sample video credits

Leapfrog Marketing web video (2012)

Brian Marshall Music, promotional video (2011)

MySolar web video and testimonials (5 videos) (2011)

"DBS Telecoms", a series of 18 web videos (2011)

"Deriba Furniture", a series of 18 web videos (2011)

"Tanya and Peter's wedding" (2011)

"Tom and Helen's Wedding", Denton, UK (2011)

"Conveyors International" series of 4 web videos (2011)

"Heavyweight Air Express" corporate video (2011)

"Fox Music UK" web video (2011)

"Dead Trees Standing" music video for Montana Timber Products (2010)

"21st Century Logging: Our Story" documentary video / infomercial video for R&R Conner, Inc (2010)

"A Garnet Ghost Town Story: Mary Jane Adams Goes Home to Garnet" documentary video for Bureau of Land Management & Garnet Ghost Town Preservation Association (2010)

"A Fortunate Man" music video for Jim Pearson (2010)

Optimum D-Tox natural herbal product sales & product presentation videos (2010)

The Wedding of Christen and Dana (2010)

"A Dog's Life" tribute to two beautiful labradors and their loving owners (2010)

Robbie and Sophie Scandrett wedding video (2009)

Singer / songwriter Chloe Wicks: "White House" music video (2008)

"End of the Road Festival - UK: behind the scenes" documentary video project (2008)

"America Through a Trucker's Eyes" musical documentary video (2007)

Swift Transportation Corporate - driver hiring documentary video (2007)